The people don’t want “tablet computers” with Ubuntu and OpenID (worst name ever for a product attempting broad acceptance). They could honestly give a shit whether it’s a closed or open system. And, let’s be really honest, they probably care as much about DRM as they do about baseball players juicing; by which I mean not very much at all. They want things to work most of the time, and be easy to fix when they don’t. And if the process by which it happens is “magic” they are totally cool with that.

They want the thing in the movies.

It's nothing new: regular people don't care whether your app/device/whatever is using Ruby/Javascript/Butterflies. Stuff has to work and be easy to use.