What is really interesting about this really uninteresting (for me - I can't see myself using it) device is that Apple is using their own chip inside.
Surely we can expect that all Apple products will drop Intel's chips and move to PowerPC-like A44/88/whatever MacChips. This will lock down the whole platform and OS from being installed on non-apple devices and remove the need for hardware-level security measures.
Then - AppStore for OSX, total control and "we don't approve Adobe's Photoshop for OSX because you can draw tits in it".